It provides insights into how Googlebot views your website and allows you to optimize for better visibility and indexing. Many businesses face hidden website SEO Anomaly problems that hurt their online success. These issues can lower your website’s rank, reduce visitors, and stop growth.

seo audit

It’s more important to focus on earning high-quality backlinks. If your audit shows low authority scores, add a task to your roadmap for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content. This is the entry-level audit suitable for beginners or those with limited resources.

Content Strategy

seo audit

If you’re seeing unexplained traffic drops, it might be useful to check for manual actions. If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site. If you find any problematic links, work to remove them by contacting site owners. Maybe you have lots of links from irrelevant directories or questionable foreign domains.

Classy Schema Structured Data Viewer

Morningscore is an intuitive SEO tool that simplifies website audits by identifying technical issues, broken links, and optimization opportunities. Track keyword rankings, analyze competitors, and improve your site’s SEO health with the tool. Perfect to make sure your website stays optimized and competitive. Audits dive into content quality, keyword use, meta tags, URL structure, and user experience.

Although many SEOs may tell you that on-page issues like those with meta descriptions aren’t a big deal, I personally think it is part of good SEO housekeeping. Also, an audit can highlight technical problems your website has that you may not be aware of, such as hreflang errors, canonical issues, or mixed content problems. Understanding issues found within a technical audit allows you to analyze a site fully and come up with a comprehensive strategy. On the other hand, most of the pages ranking for “best headphones” are blog posts and guides. This indicates that searchers are in learning mode, not buying mode. Most pages ranking for “headphones” are product or category pages.

Schedule regular check-ins

You’ll get detailed information about why you should fix the specific issue and how to do it. This will take you to a list of all the errors Semrush found on your website. Click the “View details” button in each report to see a detailed analysis related to that aspect. With these qualities in mind, let’s look at why each tool made our final list. Though Bing doesn’t have anywhere near the same market share as Google, millions of people still use it every day to search for local businesses.

  • Overall, this tool very helpful and recommend it to anyone who wants to improve their website ranking and get more traffic from organic search results.
  • SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features.
  • And to help you discover and fix some of the most common SEO issues.

You can click Rebuild Project right in the Visualization module and recollect the data for your project. While Google says that 404 errors are an inevitable part of web crawling, it’s still not advisable to have a lot of them. Especially if you prioritize reputation management or your content falls within the YMYL (Your Money or Your Life) category.

seo audit

And don’t forget to grab our SEO audit checklist for a quick revision later on. I know, tackling a technical SEO audit may seem daunting at first sight. But I hope that following the instructions of my technical SEO audit checklist will help you nail this task and maintain your website in good shape. You can check the state of your schema markup in Google Search Console. Access Google Search Console, navigate to the Enhancements section, and review the status of different types of structured data markup implemented on your pages. Your website may encounter various JavaScript issues, such as rendering errors, unused files, and more.

To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. We hope this SEO audit checklist makes a great addition to your search engine optimization toolkit. Subheader tags, also known as H2-H6 tags, are used to provide proper structure in the content for the subtopics to make it more readable for users and search engine crawlers. Your website’s robots.txt file tells search crawlers which sections of the site should be crawled and which ones should be ignored. A misconfigured robots.txt file is a common issue for on-site search engine optimization which is a highly important SEO audit template item to analyze during the auditing process. Connect with him on LinkedIn or through the BruceClay.com website.